Direct selling pays off for developers at Cityscape

DUBAI: The basics of real estate buying and selling were on full display at Cityscape Global 2017, as developers and buyers benefitted from being able to transact right at the stand.

Those basics — the right sort of property at the right location and pricing — were enough to get buyers to haul out their chequebooks.

And the developers’ profile mattered just as much which made Aldar’s putting up a stand at the Dubai event pay off handsomely — the Abu Dhabi developer offered units forming part of its Dh2.4 billion Water’s Edge cluster.


Prices started from Dh480,000 for a studio to Dh1.69 million.

Those numbers, plus the payment split, had potential buyers queuing up at the stand and for the available units to sell out, according to observers.

Dubai’s own developers did not shy away from pushing through sales, with Azizi selling out the Phase 1 of its Riviera Residences — and 50 per cent of the second

And then Dubai’s biggest names hit the stands with mega launches, with Nakheel showing off Dh3.2 billion worth of new projects. And with the promise of more to come.

Dh1 billion mixed-use tower

Deyaar ventured forth with a Dh1 billion mixed-use tower in Business Bay, and Meraas had a full portfolio of on-land and off-land projects on display, not least Dubai Harbour.

Meydan launched a series of apartment buildings at its District One, to keep company with its already announced super-sized mall and villas and mansions. Those mansions come in at Dh90 million and more.

'Venice' floating hotel

And if a developer came out with something quite outside the ordinary, there were enough people coming over to gawp.

The Dh2 billion plus “Venice” floating hotel at the Kleindienst Group stand was one example.“The Floating Venice” will feature super-premium hotel rooms built on top of a “vessel”, with one entire floor to be fully under water

sources: gulfnews

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